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Web Design Mistakes You Should Avoid

Make your website easy to use. Remember that different kinds of people will pass through your website with different levels of technical savvy. Make sure your website is designed in such a way that all users will be able to get information easily and be able to convert quickly as well.
The user must know what the site is about in seconds: attention is one the most valuable currencies on the Internet. If a visitor can not figure what your site is about in a couple of seconds, he will probably just go somewhere else. Your site must communicate why I should spend my time there, and FAST!
Do not use fancy fonts that are unreadable: sure there are some fonts that will give a sophisticated look to your website. But are they readable? If your main objective is to deliver a message and get the visitors reading your stuff, then you should make the process comfortable for them.
Never subscribe the visitor for something without his consent: do not automatically subscribe a visitor to newsletters when he registers up on your site. Sending unsolicited emails around is not the best way to make friends.

Do not overuse Flash: apart from increasing the load time of your website, excessive usage of Flash might also annoy the visitors. Use it only if you must offer features that are not supported by static pages.

Do not clutter your website with badges: first of all, badges of networks and communities make a site look very unprofessional. Even if we are talking about awards and recognition badges you should place them on the “About Us” page.

Do not use harsh colors: if the user is getting a headache after visiting your site for 10 consecutive minutes, you probably should pick a better color scheme. Design the color palette around your objectives (i.e. deliver a mood, let the user focus on the content, etc.).

You’ve overlooked your target audience.

It’s easy to overlook your target market when you’re rushing to get your website ready to go live. But before your website can be successful, you must first carefully research your target audience in the specific market you’re trying to reach. Use your research as a foundation for the Web design process.

If you’re looking to reach women in the 21 to 30 age range, consider youthful color schemes and imagery, and cater to mobile website compatibility. As for an older target market, focus on larger font sizes and simplifying the user experience to help with faster navigation. Many Web design questions are more easily answered through target audience research.

And no, targeting everyone isn’t an option. Attempting to please the masses might leave you pleasing no one. It’s best to figure out your most frequent users and focus on creating the best possible experience for them.

Your website lacks mobile compatibility.
Seventy-five percent of smartphone Internet users prefer a mobile-friendly site, but 96 percent say they’ve encountered sites that were not designed for mobile devices. Do your research to find out the percentage of your visitors currently using mobile devices to access your site. If you’ve got a high number, consider developing a separate mobile version of your website or an app. For a low number, just make sure your website is readable on smartphones, but avoid investing in a mobile version.

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