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Will you go for the profile or brand?

One of the biggest corporate dilemmas faced today is deciding whether to take up a job based on the profile or brand name

In today’s competitive corporate world, every decision you make has an affect on your career. One of the most vital choices you make during your corporate stint is where you choose to work – at a company with a big name or with that which offers you a better job profile. “A brand name is definitely an important factor defining an individual’s choice for a job.

But, if you look at Gen Y and the general trend followed in the industry today, people give due consideration to the job profile as well. Thus, it’s a balance well maintained between the brand and the job profile. It is not about choosing one over the other,” says Shourya Chakravarty, Sr VP and head, HR, Aptech Ltd Of course, this is a matter of personal choice. But what are the factors to be considered while weighing your options? Prashant Bhatnagar, director- hiring and staffing, SapientNitro, India answers,

“The job market has essentially diversified owing to an exponential increase in the number of entrepreneurs. Even though majority of job seekers continue to give priority to a brand name over a job profile, I feel that today’s youth is giving preference to job profiles over brand names. Working with an organisation on a job profile suitable to oneself provides one with better opportunities to learn and grow in the chosen field.

The youth today have very clear goals, are open to exploring newer avenues, experimenting with varied options and ultimately seeking a profile that suits their career aspirations. Today’s generation is more independent and confident and hence makes choices that align close to the heart than to the head.

The lure of a big brand name is no longer that strong because if the role doesn’t satisfy them, if it doesn’t give the exposure they desire, or the learning they are looking for, job satisfaction cannot be attained. And this is a very important parameter for people looking for a job change. Not negating the fact that working in a well-known organisation is a plus, I personally am of the belief that more importance should be given to the job profile.

An ideal role in a smaller organization would result in greater learning and greater exposure- leading to a well-rounded development; something one might not get in a larger organisation unless one is satisfied with the work they are doing, the idea of flourishing in the field becomes dormant. Justice to oneself and a job can only be achieved when the doer enjoys the work he/she does.” Gyan Daultani, VP (HR and RMG), Nihilent Technologies concurs, “Professionals who have had a fair share of success and strong experience, generally, have already worked or are working with renowned organisations. They are the ‘been there, done that’ breed and are not very excited with the routine non-creative work. They look for creative and challenging opportunities and are willing to take the plunge, even if it means joining a start-up. An individual should ideally choose a job based on its job profile and not the brand.

If you know you are good at something and happy doing it, you should go for it. If you are proficient in what you do, success will follow, no matter which brand you work with.” So, what are the major factors that individuals should base their decision on? “Its unfair for us to consider one against the other, more often than not, its a balance of job profile and the employer brand that a prospective employee considers while taking up a job offer. This choice should be typically based on – a. individual motivation; b. the economic need; c. nature of the market (buyer’s or seller’s),” answers Monty Bharali, director and Head – HR, DST Worldwide Services, India.

It all boils down to what motivates people in making their key career decisions. For some, it is all about the ‘brand’, being part of a gigantic empire and acquiring that ‘brand status’. For others, it is about how personally meaningful their roles are to them and what impact they can make. “There is no defined “better choice”; it’s different strokes for different people. There are good benefits of working with a brand; over time, your role may get much closer to your personal liking. Similarly, you may not quickly have certain types of exposure while working with a smaller company, although you may be technically learning a lot.

Thus, both choices have their own pros and cons and making the right decision requires a balanced perspective, and could be influenced by your career stage. However, generally speaking, over the longer term, the quality of your role may be more important than very specific brand or salary considerations,” concludes Ashish Arora, founder and MD, HR Anexi

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